As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.

随着在线技术的使用和消费者的数字参与的扩大，在整个经济中流动的消费者数据量也在增加。对这些信息的分析可以指导产品和服务的发展，但人们担心大数据分析的某些用途是否会损害消费者。本书讨论了使用大数据分析所带来的好处和风险，机会均等法和消费者保护法在大数据中的应用，大数据研究提出的业务考虑和政策考虑。这本书还讨论了大数据和差别定价。