BRIEF CONTENTS

Preface.......................................................................................................xv

Acknowledgments.....................................................................................xxv

Part I Introduction

Chapter 1. Strategy and Strategic Management....................................3

Part II Core Concepts of Strategy

Chapter 2. Understanding Market Structure and Strategy..................25

Chapter 3. Business Models and Common Strategies.........................45

Chapter 4. Growth and Integration Strategies....................................77

Chapter 5. Strategic Alliances...........................................................103

Part III Organizational Purpose

Chapter 6. Stakeholders, Values, Mission, and Vision.......................125

Part IV Understanding Organizational Position

Chapter 7. The External Environment and Strategy.........................151

Chapter 8. The Internal Environment and Strategy..........................181

Chapter 9. Strategic Financial Analysis.............................................213

Part V Plans for Achieving Mission and Vision

Chapter 10. Development and Execution of a Strategic Plan..............243

Chapter 11. Business Plans and Strategic Management.......................271

Part VI Implementing Strategies

Chapter 12. Organizational Structure and Strategy............................281

Chapter 13. Strategic Change Management.......................................305

Chapter 14. Strategic Leadership.......................................................323

Part VII Monitoring Strategic Achievement

Chapter 15. Implementing, Monitoring, and Evaluating Strategy.......339

Case Studies............................................................................................361

Appendix................................................................................................401

Glossary..................................................................................................417

References...............................................................................................429

Index......................................................................................................463

About the Author.....................................................................................485

简要内容

前言................................................. ................................................... .... xv

致谢.................................................................. .................................... xxv

第一部分简介

第1章。战略与战略管理.................................... 3

第二部分战略核心概念

第2章。了解市场结构和策略...... 25

第3章。商业模型和通用策略.......................... 45

第4章。增长和整合策略................................. 77

第5章战略联盟.............. 103

第三部分组织宗旨

第6章利益相关者，价值观，使命和愿景.................. 125

第四部分了解组织地位

第7章。外部环境和策略.............................................. 151

第8章。内部环境和策略........................... 181

第9章。战略财务分析..................................................... .213

第五部分实现使命和愿景的计划

第10章。战略计划的制定和执行.............. 243

第11章。商业计划和战略管理........................ 271

第六部分实施策略

第十二章。组织结构和战略...................................... 281

第13章战略变更管理............................................................. 305

第十四章战略领导力..... 323

第七部分监测战略成果

第15章。实施，监控和评估策略.... 339

实例探究................................................ 361

附录................................................. ............................................................. 401

词汇表.................................................... ............................................................... 417

参考...................................................... .............................................. 429

指数................................................. ................................................... ... 463

关于作者............................................... ............................................................. 485