this textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan—a game plan, if you will—that can lead to sustainable competitive advantage for any type of business. the association to advance collegiate Schools of Business (aacSB) increasingly advocates a more skills-oriented, practical approach in business books, which the David text provides, rather than a theory-based approach. this textbook meets all aacSB-international guidelines for the strategic-management course at both the graduate and undergraduate levels, and previous editions have been used at more than 500 colleges and universities around the world. We believe you will find this edition to be the best textbook available for communicating both the excitement and value of strategic management. concise and exceptionally well organized, this text is now published in english, chinese, Spanish, thai, german, Japanese, Farsi, indonesian, indian, and arabic. a version in russian is being negotiated. not only universities, but also hundreds of companies, organizations, and governmental bodies use this text as a management guide.

这本教科书在全世界都是值得信赖的，它能为管理者提供有效制定和有效实施战略计划（游戏计划）所需的最新技能和概念，如果你愿意的话，这可以为任何类型的企业带来可持续的竞争优势。促进大学商学院协会（aacSB）越来越提倡在商业书籍中采用大卫文本提供的更注重技能、更实用的方法，而不是基于理论的方法。本教材在研究生和本科生阶段都符合aacSB战略管理课程的所有国际指南，以前的版本已经在世界上500多所学院和大学使用。我们相信你会发现这一版本是最好的教科书，可以用来传达战略管理的兴奋和价值。简明扼要，组织得非常好，本文现以英语、中文、西班牙语、泰语、德语、日语、波斯语、印度尼西亚语、印度语和阿拉伯语出版。俄文版本正在谈判中。不仅是大学，而且数以百计的公司，组织和政府机构使用这本书作为管理指南。