It’s been a time of change – and we’ve been thinking about what we value most.

With the economy how it is, our money means less, meaning the things we buy from you – travel tickets, food, insurance – have to mean more.

We’ve been loyal for a long time. But we know now that loyalty to companies doesn’t necessarily mean we’re rewarded. In fact, it’s easier than ever to switch the brands we use – so you’re going to have to do better to impress us.

You might be offering me the usual – the expected. But our expectations are greater now. We deserve to be heard, and to have our voice make a difference. We need you to step up.

We’re tired of having to put up with bad service just because. We’re over needing to jump through hoops for the basic right to be treated like a person. We’re fed up with being expected to tolerate low-quality products and services. We want better. We demand better.