On the threshold of 2020, we find ourselves in the middle of an extremely chaotic social and market scenario but at the same time with countless opportunities for emancipation relatively to everything we have so far considered as traditional. The redemption of “standards” is an irreversible process that goes through behaviours increasingly distant from the experiential logic and increasingly guided by those who hold the knowledge of how our behaviours change. This is the market of the reviews. First we search and then forward, share and recommend. And the more we do it, the more accurately our profile is traced. This is the market of induced need. We are more and more buying things that we do not really need (or better, we also buy those), but we are even more being directed by those who are able to build invisible and persistent chains of attitudes based on our behaviours.

在2020年即将到来之际，我们发现自己正处在一个极其混乱的社会和市场环境中，但与此同时，相对于我们迄今为止认为传统的一切，我们拥有无数的解放机会。“标准”的救赎是一个不可逆转的过程，它经历的行为越来越远离经验逻辑，越来越受到那些掌握我们行为如何变化知识的人的指导。这就是评论市场。首先我们搜索，然后转发、分享和推荐。我们做得越多，我们的轮廓就越精确。这是诱导需求的市场。我们越来越多地购买我们并不真正需要的东西（或者更好的是，我们也购买这些东西），但我们更容易被那些能够根据我们的行为建立无形和持久的态度链的人所引导。