The book Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets is a culmination of the effort of many scholars to put their best minds and intellectual horsepower and share all the best ideas in bottom of the pyramid (BoP) marketing under one umbrella. The conception for this book emerged from one simple question that germinated in my mind many years ago: Why is it so difficult for poor in the society to participate in the markets? I must admit that even today I am struggling to find a satisfactory answer to this question, yet the first step of bringing out this book that collates the thought leadership of as many as 28 scholars from across the globe, across 11 chapters, has just happened. I must thank all contributors again for this time, effort, and dedication toward this noble cause. The narrative would be incomplete without the mention of the immediate trigger for writing this book, which is the ongoing intellectual debate: whether to treat BoP as a marketplace in which poor should be sold goods and services, or should BoP be treated as an underprivileged section of the society which requires serious government intervention to enhance employment opportunities and welfare programs.

《金字塔底层营销：打造、塑造和发展国际收支市场》一书是许多学者努力将他们最好的头脑和智慧的马力，并在一个保护伞下分享金字塔底部（BOP）营销的所有最佳理念的成果。这本书的构思源于多年前在我脑海中萌生的一个简单问题：为什么社会上的穷人很难参与市场？我必须承认，即使是在今天，我仍在努力寻找这个问题的一个令人满意的答案，然而，出版这本书的第一步刚刚发生，这本书整理了来自全球11个章节的28位学者的思想领导力。我必须再次感谢所有为这一崇高事业付出的时间、努力和奉献。如果不提到写这本书的直接导火索，这本书的叙述将是不完整的，这就是正在进行的智力辩论：是否将国际收支视为一个向穷人出售商品和服务的市场，或者应该把国际收支作为社会的一个弱势群体来对待，这需要政府的认真干预来增加就业机会和福利计划。