Digitalization is on everyone’s lips as new technology changes business landscapes and conventional companies are outperformed by younger digital and agile contestants. In this volatile environment it seems more relevant than ever before to understand the aspects and business logic behind the elusive phenomenon called "digitalization". Never before have there been such great opportunities to unleash the full potential of technology within organizations to create long-standing competitive advantage. This book explains the strategy and practice of how to lead and control the people side of digital change in a dynamic world of uncertainty and social complexity, and as such the book snares the elusive phenomena of digitalization

Digitalization drives behavioral change and calls for a new way of thinking among senior executives. In practice, reaping the benefits of digital technology is not as easy as it first appears to be. This book provides a map to navigate in the volatile business landscape where change occurs continuously because of digital technology. It provides an historical frame of the evolution of digital technology, decodes digitalization’s negative influence on the external aspects of customer satisfaction, discusses and explains the strategic and leadership consequences of different forms of digital change, and finally demonstrates how leading digital change can be put into practice. Illustrative case studies and examples are provided throughout as well as models and frameworks.

This is a valuable resource for researchers, academics, and students in the fields of organizational studies, organizational change, technology and innovation management, and digitalization.

随着新技术改变了商业格局，传统公司被年轻的数字和敏捷的竞争者所超越，数字化成为每个人的心声。在这种动荡的环境中，理解 "数字化 "这一难以捉摸的现象背后的各个方面和商业逻辑似乎比以往任何时候都更有意义。以前从未有如此大的机会在组织内部释放技术的全部潜力，以创造长期的竞争优势。本书解释了在一个充满不确定性和社会复杂性的动态世界中，如何领导和控制数字化变革中人的方面的策略和实践，因此，本书抓住了数字化的难以捉摸的现象

数字化推动了行为的改变，并要求高级管理人员采取新的思维方式。在实践中，收获数字技术的好处并不像最初看起来那样容易。本书提供了一张地图，以便在因数字技术而不断发生变化的动荡商业环境中进行导航。它提供了一个数字技术发展的历史框架，解读了数字化对客户满意度外部方面的负面影响，讨论并解释了不同形式的数字变革的战略和领导力后果，最后展示了如何将领导数字变革付诸实践。全书提供了说明性的案例研究和例子，以及模型和框架。

这是组织研究、组织变革、技术和创新管理以及数字化领域的研究人员、学者和学生的宝贵资源。