How does globalization directly affect you?More and more careers today involve interacting with other cultures. No longer limited to the ranks of top management, this cross-cultural contact is affecting workers of all levels. From the technician on the factory floor to the customer service representative to the CEO, all of us can be in direct daily contact with someone from another culture, and this could create conflict. Author Gwyneth Olofsson takes on these work-related intercultural issues and offers practical advice in her book, When in Rome or Rio or Riyadh.Cultural Q&As for Successful Business Behavior Around the World.Drawing on sixteen years of cultural training and business consulting, Olofsson has collected the cultural questions her students and business trainees have asked most and compiled them in brief, to-the-point letters and answers. Largely drawn from her column in Volvo's magazine, Global, she shares answers to burning questions on topics best related to the thirty-three countries with the largest gross domestic product-those where businesspeople are most likely to be.Olofsson uses each specific cultural question as a springboard to explore cultural commonalities and differences. She also provides Global Warnings for topics that are particularly sensitive in certain cultures. After each section of the book, she provides the fundamental cultural characteristics of each of these countries and points out the similarities among them. When in Rome or Rio or Riyadh is a compelling, easy-to-use guide for anyone who wants to avoid being blindsided by a cultural misstep.As always, Gwyneth Olofsson gives her guidance on how to behave, dress, speak or write in a way everyone can understand. When in Rome or Rio or Riyadh. will come in handy every time you go on a business trip abroad, wherever your destination happens to be. Business people everywhere should have this book in their possession.-Christina Eide, Vice President, Volvo Information Technology AB At last, a truly practical guide for the international business executive on how to survive and prosper in different cultures! This book should be in the 'essentials' kit of all who travel for work-or for pleasure.- Michael Pitfield, Director of International Business, Henley Management College When in Rome, or Rio, or Riyadh... takes a fresh new approach to the essential work of building intercultural awareness, sensitivity and skills. With her creative use of letters from thirty-three different countries, author Gywneth Olofsson brings to the reader an astonishing array of cross-cultural conundrums, which she solves with clarity, insight and humor. Where intercultural works have in the past tended either to resemble travel guides or, at the other extreme, ponderous academic treatises, Ms. Olofsson's book promises the reader an illuminating, highly readable journey into the world of cross-cultural interactions that is at once informative and wonderfully entertaining. -Charles Bergman, Director, Asia-Pacific Meridian Resources Associates When in Rome or Rio or Riyadh. is a most useful book for business travelers in the 21st Century. It gives many useful tips, thanks to which I now understand (possibly too late) some of the mistakes I have made in the past. -Philippe Divry, Senior Vice-President Renault VI Powertrain Division When in Rome. is a winning combination of very useful practical advice and extremely valuable cultural insights. The letters format is very engaging. And Ms. Olofsson turns out to be a fine, amusing writer; you end up reading more than you meant to, just to linger in her company.-Craig Storti, Director, Communicating Across Cultures and author, Art of Crossing Cultures, Cross-Cultural Dialogues, Figuring Foreigners Out and Speaking of IndiaI read When in Rome or Rio or Riyadh with my daughter, and despite the fact that she is a university student and I'm a managing director, we both appreciated the true value of this book. As the number of people who work and travel internationally is increasing rapidly, we all need a book like this - well-structured, down-to-earth and helpful. -Pavel Baranov, Managing Director VSM Group, Moscow Ms Olofsson's experience as a language and intercultural consultant shines through the pages. With a combination of humor, honesty and an ability to understand some of the more idiosyncratic features of different national cultures, she has provided a text which should become essential reading for anyone hoping to do business abroad, and indeed anyone seeking to understand better people from other cultures. -Mel Read, MEP European Parliament, East Midlands, UK When in Rome or Rio or Riyadh. is a delightful book to read. It combines deep insights into common everyday cross-cultural experiences with an engaging-almost visceral-style of narration. Though it offers practical tips in Q&A format, it is not just another cultural etiquette book; reading this book is like taking a perceptive journey, flitting across more than thirty countries. Ms. Olofsson has succeeded in giving a new depth and meaning to those day-to-day points of contact to a new culture-e.g., names, making conversation, working day, table talk, relating, etc.-which form the crux of cross-cultural experience and interaction.-Dr. Madhukar Shukla Professor of OB & Strategic Management Xavier Labour Relations Institute, Jamshedpur, IndiaContentsCountry-by-Country ContentsIntroductionPart I: The First Steps1 Getting Acquainted2 Making a Good Impression3 Eating and Drinking TogetherPart II: Understanding Each Other4 Communication and Language5 TimePart III: Working Together6 Personal Profiles7 Our Roles and Relationships8 Work in a Wider PerspectiveBibliography

全球化如何直接影响你？今天，越来越多的职业涉及与其他文化的互动。这种跨文化的接触不再局限于高层管理人员，而是影响到所有级别的工人。从工厂车间的技术员到客户服务代表再到首席执行官，我们所有人都可能每天与来自另一种文化的人直接接触，而这可能会产生冲突。作者Gwyneth Olofsson在她的书《当在罗马或里约或利雅得时》中探讨了这些与工作有关的跨文化问题，并提供了实用的建议。Olofsson凭借16年的文化培训和商业咨询，收集了她的学生和商业学员问得最多的文化问题，并将它们编成简短、切题的信件和答案。她主要从她在沃尔沃杂志《全球》的专栏中汲取营养，就与国内生产总值最大的33个国家--那些商人最可能出现的国家--最紧迫的问题分享答案。她还为某些文化中特别敏感的话题提供了全球警告。在本书的每个章节之后，她提供了每个国家的基本文化特征，并指出了它们之间的相似之处。当在罗马或里约或利雅得时，对于任何想避免被文化误伤的人来说，都是一本引人注目、易于使用的指南。一如既往，格温妮丝-奥洛夫松就如何以每个人都能理解的方式行事、着装、说话或写作提供了指导。当你在罗马、里约或利雅得的时候。无论你的目的地是哪里，每次出国出差都会派上用场。各地的商务人士都应该拥有这本书。Christina Eide，沃尔沃信息技术公司副总裁 最后，对于国际商务主管来说，这是一本真正实用的指南，告诉他们如何在不同的文化中生存和发展 这本书应该成为所有因工作或旅游而旅行的人的 "必需品"--迈克尔-皮特菲尔德，亨利管理学院国际商务主任 当在罗马，或里约，或利雅得......以一种全新的方式来处理建立跨文化意识、敏感性和技能的重要工作。作者Gywneth Olofsson创造性地使用了来自33个不同国家的信件，为读者带来了一系列令人惊讶的跨文化难题，她以清晰、深刻和幽默的方式解决了这些难题。在过去，跨文化作品要么倾向于像旅游指南，要么在另一个极端，是令人费解的学术论文，而Olofsson女士的书则向读者承诺，在跨文化互动的世界中，她将是一次富有启发性的、高度可读性的旅程，同时又是信息丰富和精彩的娱乐。-查尔斯-伯格曼（Charles Bergman），亚太子午线资源协会主任 当在罗马、里约或利雅得时，这是一本对21世纪的商务旅行者最有用的书。它给出了许多有用的提示，由于这些提示，我现在明白了我过去所犯的一些错误（可能太晚了）。-Philippe Divry, 雷诺第六动力总成部高级副总裁 当在罗马......是一个非常有用的实用建议和极其宝贵的文化见解的成功结合。信件的形式非常吸引人。奥洛夫松女士是一位优秀的、有趣的作家；你最终会读得更多，只是为了在她的陪伴下流连忘返。--克莱格-斯托蒂，跨文化交流中心主任，《跨越文化的艺术》、《跨文化对话》、《了解外国人》和《说印度》的作者我和女儿一起读了《当在罗马或里约或利雅得》，尽管她是一名大学生，我是一名总经理，我们都很欣赏这本书的真正价值。由于在国际上工作和旅行的人数迅速增加，我们都需要这样一本书--结构合理，脚踏实地，帮助很大。-Pavel Baranov，莫斯科VSM集团总经理 Olofsson女士作为语言和跨文化顾问的经验在书中闪闪发光。她将幽默、诚实和理解不同国家文化中一些比较特殊的特征的能力结合起来，提供了一个文本，它应该成为任何希望在国外做生意的人，甚至任何寻求更好地了解其他文化的人的必备读物。梅尔-雷德，欧洲议会议员，英国东米德兰郡 当在罗马、里约或利雅得时，这是一本令人愉快的书。它将对日常常见的跨文化经验的深刻见解与引人入胜的、几乎是内脏式的叙述相结合。虽然它以问答的形式提供了实用的提示，但它并不只是另一本文化礼仪书；阅读这本书就像在进行一次感知的旅行，飞越三十多个国家。奥洛夫松女士成功地为那些与新文化接触的日常要点赋予了新的深度和意义--例如，姓名、交谈、工作日、餐桌谈话、关系等--这些构成了跨文化经验和互动的关键。 Madhukar Shukla博士转播和战略管理教授Xavier劳资关系学院，Jamshedpur，印度ContentsCountry-by-country ContentsIntroductionPart I: The First Steps1 Getting Acquainted2 Making a Good Impression3 Eating and Drinking TogetherPart II: Understanding Each Other4 Communication and Language5 TimePart III: Working Together6 Personal Profiles7 Our Role and Relationships8 Work in a WiderBibliography