We know that because of the pandemic, many consumers spent more time on smartphone apps — to be entertained, to connect with their friends, and to shop or perform day-to-day tasks while stuck at home. What we didn’t know is how this behavior would change once restrictions started to lift and society began to return to a new normal. Or at least we didn’t know, until now… The findings of a new survey by Airship, the mobile app experience company, reveal that consumers of every age are continuing to use mobile apps extensively in their lives. This is important news for brands and marketers, as apps have become the consumers preferred destination for simple, contextual interactions, faster transactions and streamlined experiences that elegantly span their digital and physical worlds.

It was only a few months into the pandemic’s onset for consumers’ preference for app-streamlined services like BOPIS (aka click-and-collect) to transition from safety concerns to convenience1.

Airship’s consumer survey, which was conducted among 9,143 respondents across the U.S., U.K., France, Germany, Australia, Singapore and India, shows that consumers across most industries are either using apps more or about the same since the pandemic began.