This book addresses the twin goals of "Build Back Better" than before the pandemic and the Great Reset called for by the World Economic Forum. Can we use this crisis to re-vision capitalism as a life-preserving, livelihood-enriching phenomenon? All businesses now face the challenge of prospering while serving and saving lives. This should have been their mission all along! The pandemic is killing disproportionately those whom we have neglected. Deaths in Europe and the Americas are between ten and one hundred times more frequent than deaths in China and the region influenced by Chinese civilization for two thousand years. This is all despite the weeks of warning we had and wasted. Since Western governments must massively stimulate their economies in any case, spending trillions, this is a priceless opportunity to usher in certain kinds of world-saving businesses, and show out those kinds of business that wreck our eco-system. We have a priceless opportunity to create an economy that serves all its stakeholders, customers, employees, suppliers and those who physically create wealth, not just those who trade in shares. This virus has sniffed out our selfishness, our toxic levels of individualism and self-indulgence. We should never waste a crisis on recriminations. It is an opportunity to reset our moral compass to re-discover that the true mission of business enterprise is to serve humanity with higher goals. Leadership must be dedicated to service, not self-aggrandizement.

本书论述了比大流行病前 "重建得更好 "和世界经济论坛呼吁的大重置这两个目标。我们能否利用这场危机，将资本主义重新视为一种保护生命、丰富生活的现象？所有企业现在都面临着在服务和拯救生命的同时实现繁荣的挑战。这应该是他们一直以来的使命! 这场大流行病正在不成比例地杀害那些被我们忽视的人。欧洲和美洲的死亡人数比中国和两千年来受中华文明影响的地区的死亡人数多十到一百倍。尽管我们有几个星期的警告，但这一切都被浪费了。由于西方政府必须在任何情况下大规模地刺激他们的经济，花费数万亿美元，这是一个无价的机会，可以迎来某些类型的拯救世界的企业，并显示出那些破坏我们生态系统的企业。我们有一个无价的机会来创造一个为所有利益相关者、客户、雇员、供应商和那些实际创造财富的人服务的经济，而不仅仅是那些股票交易者。这种病毒已经嗅到了我们的自私，我们有毒的个人主义和自我放纵的程度。我们不应该把危机浪费在责备上。它是一个机会，可以重新设置我们的道德指南针，重新发现商业企业的真正使命是以更高的目标为人类服务。领导层必须致力于服务，而不是自我吹嘘。