Connected health has been the long-held panacea for reviving the healthcare sector, guiding it smoothly through a transition to the digital age. Pharmaceutical companies, healthcare practitioners, technology companies, government officials, academics, and other stakeholders had been keenly discussing the digital-health opportunity even before the unveiling of the Affordable Care Act in the US in 2010, which established outcomes as an important measure of care and reimbursement and incorporated digital technologies as a medium for offering the physically and socially constrained greater access to care. Given the legacy challenges the life sciences sector faces – from regulatory issues to sluggish innovation to drawn-out approval processes – transformation of healthcare has been slow to get off the ground. In contrast, the behaviors of consumers and patients have shifted dramatically over the past 18 months in reaction to the COVID-19 pandemic: openness to the adoption and use of digital technologies in a healthcare setting has accelerated rapidly. Can biotechnology and pharmaceutical (biopharma) companies capitalize on this momentum to transform and scale their connected health portfolios? Are we finally approaching the tipping point at which connected health is sufficiently mature to drive lasting healthcare transformation?
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