Despite its numerous success stories, solar PV’s near-term potential is often still underestimated in both public discourse and policy targets. It is only natural that analysts  regularly adapt market deployment numbers to changing business environments. But when it comes to solar, the direction is usually the same: year-on-year assumptions about solar market developments must be revised significantly upwards, as reality hugely outshines expectations. Restrained forecasts were understandable at the outset of solar technology, when its capacity was not fully grasped many years ago. In the present day, however, setting limited expectations for solar is unjustifiable: Solar is the world’s lowest cost power technology, the most job intensive power generation source, and the only true versatile power technology that can be applied from small distributed to large utility-scale applications.