The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys!

You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more...

You’ll Learn How To

•   Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns

•   Write effective social media policies and implement best practices for governance

•   Ensure the security of sensitive company and customer information

•   Properly monitor and regulate the way your employees use social media

•   Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability

•   Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening

•   Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting

•   Manage the legal risks of user-generated content (UGC)

•   Protect your trademarks online, and overcome brandjacking and cybersquatting

•   Understand the e-discovery implications of social media in lawsuits

避免社交媒体法律风险和责任的通俗商业指南--为任何使用社交媒体做生意的人而写--专门为非律师而写

你已经知道社交媒体可以帮助你找到客户，加强关系，并建立你的声誉，但如果你不小心，它也可能使你的公司暴露在昂贵的法律问题和监管审查。这本富有洞察力的、独一无二的书为商业专业人士提供了驾驭社交、移动和网络媒体所产生的独特法律风险的策略。作者和经验丰富的商业律师罗伯特-麦克黑尔将他的知识提炼成100%的实用指南，专门为非律师而写，他走出法庭，回顾了当今美国与社交媒体有关的法律，并提醒企业注意要避免的常见（有时是隐藏的）陷阱。最重要的是，麦克黑尔提供了实用的、可操作的解决方案、预防措施和有价值的提示，以保护你的企业免受与就业筛选、促销、代言、用户生成的内容、商标、版权、隐私、安全、诽谤等有关的社交媒体法律风险。

你将学会如何

- 制定合法合规的社交媒体促销活动、竞赛、抽奖和广告活动

- 编写有效的社交媒体政策，并实施最佳治理实践

- 确保公司和客户的敏感信息的安全

- 适当地监测和规范你的员工使用社交媒体的方式

- 避免高调的社交媒体事故，这些事故会立即损害声誉、品牌资产和商誉，并造成巨大的潜在责任。

- 避免在就业前筛选中使用社交媒体时无意中违反就业和劳动法。

- 管理与基于游戏的营销、"虚拟货币 "和超级目标相关的法律问题

- 管理用户生成的内容（UGC）的法律风险

- 保护你的在线商标，克服品牌劫持和抢注的问题

- 理解社交媒体在诉讼中的电子取证影响