Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy.Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Information invites you to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming has had on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.Peppered with anecdotes on the various technological innovations which have shaped markets throughout history, Digital Economics details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics.Including models and tools that are essential for analysis and better understanding of the digital economy, as well as activities which will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter, Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.

技术的创新和发展为基于数字商品和服务的经济--数字经济--奠定了基础。《数字经济学：信息和通信技术如何塑造市场、商业和信息》邀请您深入了解社交媒体、加密货币、众包、甚至网络游戏等技术创新对当今商业格局的影响。了解数字经济的各种商业模式，包括比特币、Spotify、维基百科、魔兽世界、Facebook和Airbnb所使用的商业模式。《数字经济学》详细介绍了当代经济学在数字平流层中的演变，突出了构成数字经济学领域的复杂生态系统。 数字经济学》包括对分析和更好地理解数字经济至关重要的模型和工具，以及允许读者思考、分析和应用每一章介绍的知识和工具的活动，是了解这一新兴和迷人的研究领域的复杂性和细微差别的权威指南。