E-commerce 2018: business.technology.society Global Edition, 14e, provides you with an indepth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy. E-commerce is a global phenomenon affecting economic and social life throughout the world. The Global Edition is aimed at students and professionals in the European Union, the Middle East, Asia Pacific, Australia, and South Africa. Case studies reflect e-commerce firms in these regions, and figures and tables relate to these regional sources wherever possible.

2018电子商务：商业、技术、社会全球版，14e，为您提供了一个深入的介绍电子商务领域。我们专注于关键概念，以及最新的经验性和金融数据，这些数据将帮助您了解并利用电子商务所提供的不断变化的机会世界，电子商务正在极大地改变着企业的经营方式，并推动着全球经济的重大转变。电子商务是影响全球经济和社会生活的全球性现象。全球版面向欧盟、中东、亚太、澳大利亚和南非的学生和专业人士。案例研究反映了这些地区的电子商务公司，数字和表格尽可能与这些区域来源有关。