Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analysing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness, highlighting qualities such as a location's natural and artifical features, history and future, uniqueness and universality, culture and people, sensory qualities and sustainable reputation.

本书比较了环太平洋地区的主要城市悉尼、香港和上海，研究了世界城市的品牌建设。虽然这三个城市都在世界舞台上争夺活动、游客和投资，但它们也是独特的电影传统的中心，因此它们的身份与电影的印象紧密相连。本书采用跨学科的方法，不仅从旅游、营销和区域发展等更广泛的研究角度分析了这些城市的品牌建设，而且还引入了文化研究和心理学方法，为地方品牌建设和一般的营销提供了新鲜和有益的见解。作者对比了定性和定量的原始数据，并批判性地分析了当前关于城市品牌建设的文本和争论。最后，他们认为，城市品牌建设不仅应有助于区域发展和身份认同，也应有助于可持续的经济福祉和公众幸福，突出一个地点的自然和人工特征、历史和未来、独特性和普遍性、文化和人民、感官品质和可持续的声誉等品质。