Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines. . An introduction to the topic, through consideration of the history, origins and scope of this sector and how it fits with today's international tourism and leisure industry.. International case studies to illustrate the nature and scope of the health and wellness tourism product, from hotel spas in Asia, to medical tourism in South Africa to New Age Festivals in New Zealand.. Discussion of the motivations and profiles of the wellness tourist and how to targetdifferent segments and manage demand.

健康与养生旅游》以创新的眼光看待当今蓬勃发展的旅游业中这一迅速增长的部门。本书研究了驱动这一多样化旅游部门的一系列动机、为满足他们的需求而开发的产品以及这些发展的管理意义。大量的国际案例研究说明了该行业的多个方面以及新的和正在出现的趋势，包括温泉、医疗健康、生活指导、冥想、节日、朝圣和瑜伽静修。作者还对营销和促销策略进行了评估，并对健康和保健旅游背景下的运营和管理问题进行了评估。该文本包括一些特点，以加强酒店管理、休闲和旅游及相关学科的高级学生的理论。. 通过考虑该部门的历史、起源和范围，以及它如何与当今的国际旅游和休闲产业相结合，对该主题进行介绍。国际案例研究，说明健康和保健旅游产品的性质和范围，从亚洲的酒店温泉，到南非的医疗旅游，再到新西兰的新时代节庆。讨论养生旅游者的动机和概况，以及如何针对不同的群体和管理需求。