Jungle Scout’s State of the Amazon Seller Report is a study of 3,500 entrepreneurs, brands, and businesses of all sizes that have leveraged the massive global retail platform of Amazon.

This research explores the current state of selling on Amazon in 2022, including who sellers are, what and how they’re selling, and how they are responding to ecommerce growth and major shifts in global economics. 

By regularly analyzing the makeup of Amazon sellers — including their business models and fulfillment methods, sales and profits, motivations and challenges, and product and category trends — we can better understand the role and value Amazon’s millions of third-party sellers play in an increasingly digital and connected world.

This report focuses on sellers who operate small and midsize businesses (SMBs) — Amazon sellers who earn less than $2 million in annual revenue. While the majority of these sellers are solo entrepreneurs, many work with business partners or employees. Amazon SMBs also tend to be newer to ecommerce than businesses earning yearly revenue over $2 million, though many have operated for 5 years or more. 

Throughout the report, we’ll also provide insights on other types of sellers and businesses on the Amazon platform, including larger brands owned by large enterprises or high-earning sellers, ecommerce agencies, and aspiring ecommerce entrepreneurs.