Introducing 2022 Digital Trends - APAC in Focus. 

This annual Adobe survey, produced in collaboration with Econsultancy, captures insights from senior decision-makers and practitioners in the marketing and advertising industries across the Asia Pacific, Australia and New Zealand regions.

The report explores the role of technology and its impact on consumers, businesses and economies and points to opportunities for companies to refine their digital strategies to drive sustained growth in 2022 and beyond.

The past two years have led to extraordinary and profound changes across all sectors and economies worldwide. The COVID-19 crisis has accelerated digital interactions and deepened millions of consumers’ online usage. In growing economies like Thailand and Indonesia, government efforts to promote digital transformation, including investments in wireless networks, have led to greater acceptance and adoption of digital services.