The notion of hospitals as de facto healthcare providers is slowly fading away. The industry is rapidly moving toward delivery models that are more convenient for consumers and less expensive to deliver. Technology is helping healthcare organizations deliver high-touch services without the time or expense of physical interactions. 

Many consumers are ready to explore new care options, but to transform healthcare delivery and scale digital healthcare, trust has to be realigned across the system. 

In most Asia-Pacific markets, consumers trust primary care providers and pharmacies the most, with technology companies lagging far behind. On average, consumers in Australia, Singapore, Malaysia, and the Philippines trust traditional primary care providers about 30 percentage points more than digital players to coordinate and manage care (see Figure 3).