The overriding goal of the revision for the 14th edition of Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible.Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted.Marketing Management, 14th edition, allows those instructors who have used the 13th edition to build on what they have learned and done while at the same time offering a text that is unsurpassed in breadth, depth, and relevance for students experiencing Marketing Management for the first time. The successful across-chapter reorganization into eight parts that began with the 12th edition of Marketing Management has been preserved, as well as many of the favorably received within-chapter features that have been introduced through the years, such as topical chapter openers, in-text boxes highlighting noteworthy companies or issues, and the Marketing Insight and Marketing Memo boxes that provide in-depthconceptual and practical commentary.

《营销管理》第14版修订版的首要目标是创建一本全面、最新、最吸引人的MBA营销教材。添加新材料，更新旧材料，不再相关或必要的材料删除。市场营销管理学，《时代》提供了一个在广度、深度和相关性上无与伦比的文本，让学生第一次体验营销管理。从第12版《市场营销管理》开始，成功的跨章重组分为八个部分，以及多年来引入的许多广受欢迎的章节内功能，如主题章节开场白、文本框中突出值得注意的公司或问题，以及市场洞察力提供深度概念和实践评论的营销备忘录。