successful chocolate brands, Godiva, which is in keeping with this edition’s cover theme—how chocolate has gone from a commodity to a high-value branded product through marketing. The Superior Service, Adding Value, Social & Mobile Marketing, and Ethical & Societal Dilemma boxes now cover such new topics as in-flight WiFi, Whole Foods purpose-based marketing, the growth of mobile advertising, and free fruit offered by supermarkets to individuals shopping with children. A new section on marketing analytics is also accompanied in other chapters by new Marketing Analytics boxes. In this chapter the Marketing Analytics box discusses how Starbucks uses analytics to determine new store locations. Finally the chapter closes with a new case study on the global chocolate market, again in keeping with this edition’s cover theme on how marketing has added value to the chocolate industry.

成功的巧克力品牌，戈迪瓦，这是符合本期封面主题巧克力这一版的开头就讲述了如何通过营销从一种商品变成高价值的品牌产品。卓越的服务、附加值、社交和移动营销以及道德和社会困境框现在涵盖了飞行WiFi、全食等新主题。 以目标为基础的营销，移动广告的增长，以及超市向带孩子购物的个人提供的免费水果。营销分析的一个新的部分也伴随着其他章节新的营销分析框。在本章中，营销分析框讨论了星巴克如何使用分析来确定新的门店位置。最后，本章以全球巧克力市场的一个新的案例研究结束，同样与本期封面主题一致，即营销如何为巧克力行业增加价值。