2022年美国人电视收视报告（英）

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2022年美国人电视收视报告（英）

# 美国人 # 电视收视大小：7.21M | 页数：12 | 上架时间：2022-02-24 | 语言：英文

2022年美国人电视收视报告（英）.pdf

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2022年美国人电视收视报告（英）.pdf

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类型: 专题

上传者: FF

撰写机构: MRI

出版日期: 2022-02-21

摘要：

Now in its 7th year, the Cord Evolution Study began tracking the then-emerging phenomenon of “cord cutting." As younger Millennials became heads of household and streaming services expanded their content libraries, the need for cable or satellite -long a fixture in American households - was no longer a given.

The trended data reflects this shift: Since 2016, cord cutters are up +208%, while cord loyalists are down -35%.

In 2021, the gap between corded and cordless Americans reached its narrowest point ever - only seven percentage points separate the two groups.

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