The lifting of COVID-19 restrictions has improved economic conditions across Western Europe; however, GDP growth slowed in Q3, indicating a slower pace in the long-term economic recovery

TV advertising revenue across Western Europe exhibited an average year-on-year decline of 3% in Q3 with markets stabilising to seasonal trends

The advertising revenues of the largest broadcasters fared well in Q3; however, variation in domestic market conditions resulted in disparities across the region

Q3 results affirm Ampere’s forecasts for full year 2021, with TV advertising revenues in major European markets expected to be on average 6% under the revenue generated in 2019. While seasonal upturn is expected in Q4, a return to pre-pandemic levels remains out of reach