Demand for communications support is increasing faster than resources are being allocated. CCOs have been asked to expand their support to the business but haven’t  received commensurate budget increases.

For CCOs to act as strategic partners to the business, they must balance short-term execution needs with long-term strategic planning to avoid a slip back into “order-taker” mode.

Enable goal focus by creating a strategic plan that cascades from business priorities — designing roles to enable people to focus on strategy and introducing processes to help prioritize work.